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How Will You Succeed in 2010?
 
Start it off right, by participating in the Cheers Beverage Conference, the beverage event of the year. You'll walk away with more ideas, strategies, solutions and contacts than you ever thought possible.

It begins with an amazing program - sessions, workshops and panel discussions featuring the industry's most dynamic thought leaders:
  • F&B legends Danny Meyer and Cameron Mitchell, who will share their insights on positioning yourself for success
  • Research-and-trends guru Dennis Lombardi, who will reveal the findings of research conducted exclusively for Cheers Conference attendees
  • Renowned futurist Rohit Talwar, whose dynamic presentations have captivated and influenced business leaders on five continents
  • ... and many more ...Check b ack often to see our updated list of Speakers and Workshop/Panel Leaders.
Topics:
  • Overcoming the challenges of the new economy
  • Leveraging the latest marketing tools, including social media
  • Delighting the new generation of customer
  • Excelling in your role
  • Tapping into the latest beer, wine, spirits and design trends
  • ... and more ... Check our Agenda often for updates.

You'll also want to participate in exclusive events and networking opportunities that only Cheers can offer - the Cheers Beverage Excellence Awards, Rising Stars, our high-energy receptions and the fabulous events our sponsors provide.

Who Attends?
The Cheers Beverage Conference is the premier event for on-premise food-and-beverage directors and beverage marketing executives:
  • Foodservice and hospitality industry executives responsible for specifying and/or buying on-premise beverages and related products
  • Executives responsible for creating and/or managing the on-premise beverage program
  • Corporate marketing executives who create and oversee marketing of the beverage program
  • Industry suppliers of products or services for on-premise beverage programs qualify for sponsor participation (Supplier attendance is limited to sponsors only.)
By title, attendees include Beverage VP/Director; F&B VP/Director; Marketing, Operations and Purchasing Directors; Owners and Partners - from national, regional or local restaurant and hotel chains or management companies, nightclub and bar concepts, casinos and cruise ships, and multi-concept independents.
 
If you are not yet ready to register click here and we will send you conference updates. 
 
Cheers Beverage Excellence Awards
The Cheers Beverage Excellence Awards are the adult beverage industry's highest honors for beverage program operators. Award winners are selected based on the innovation and creativity of their programs and the programs' impact on the sales and profitability of their establishments. Additional consideration is given to how the operators support their programs. For example, a winning program might be supported by a high level of staff training or unique customer-directed marketing pieces. 

2009 Award Winners
Cheers Beverage Excellence Awards Entry Form
Cheers Beverage Excellence Awards Criteria

 
 
Cheers Rising Stars Awards
Rising Stars awards are given to noted and talented mixologists around the country who have shown outstanding dedication and ability in the field. They are recognized for impressive local and national achievement and creativity in their bars and restaurants. The award highlights the up-and-coming wave of American drinks professionals. Awards are given to professionals in the beer, wine and spirits arenas.

2009 Conference Photos
Click here to view the 2009 Conference photos. To download a photo, click on the photo and then click on its name to be taken to the Flickr page for the photo. Once at the Flickr page, click the All Sizes button to the upper left of the photo, then choose the size you would like to download. 
 
Registration/Badge Pick Up
The registration desk will be open at the following times:
Sunday: 10:00 am - 5:00 pm
Monday:  8:00 am - 4:00 pm
Tuesday: 8:00 am - 4:00 pm

Housing
To make hotel reservations, call 1-800-233-1234 and indicate that you are attending a conference at Hyatt Regency Miami Downtown. Ask for the Cheers Beverage Conference Room Block to receive the discounted single/double room rate of $224. A credit card must be provided, and will be charged a deposit of one night's room and tax. You must reserve your room by December 17, 2009, to take advantage of the discounted room rate.


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